Identifying trends with data analytics

Data analytics is the process of examining data sets to draw conclusions about the information they contain, increasingly using specialized systems and software. Data analytics technologies and techniques are widely used in commercial industry to enable companies to make more informed business decisions. As a term, data analytics predominantly refers to a range of applications, from basic business intelligence (BI) and reporting to various forms of exploratory data analysis (data mining). Data analytics initiatives can help companies increase revenue, improve operational efficiency, optimize marketing campaigns and customer service, respond more quickly to new market trends, and gain competitive advantage over their rivals – all with the ultimate goal of improving business performance.

data analytics crisp-dm
Data analysis with CRISP-DM

Standardized examination of your data

For data analysis, Bross Consulting Engineers build on CRISP-DM according to Shearer, a cross-industry standardized procedure model for data mining. The partially iterative procedure according to CRISP-DM proceeds in the following six phases: Operational Understanding, Data Understanding, Data Preparation, Modeling, Evaluation, and Application.

Business understanding

The process of data analysis begins with the understanding of the company, which includes the description of the situation of the company and the task, as well as the formulation of the goal to be achieved.

Data understanding

The goal of data understanding is reproducible data collection as well as checking data quality for completeness and content relevance.

Data preparation

In the data preparation phase, measures are carried out to ensure that the data can be modeled. This includes cleaning, transforming and formatting the data.



In the modeling phase, the first step is to select a suitable modeling technique. Depending on the purpose of the data analysis, simple statistical methods up to artificial intelligence methods are available.


The evaluation is based on the separation of the data set into test and forecast data sets, which is intended to ensure the quality of the model. This is done by comparing how close the model is to the historical test data.


After a successful test and a satisfactory data analysis as well as a positive evaluation of the model, the application with the forecast data is carried out. Finally, the modeled result is available.

Your contact person

Dr. Florian Bross

Dr. Florian Bross

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